In 2016, Manchester University graduate David Burch, 24, volunteered in Ghana with an international development charity. During a three month government-funded placement David met Jack Fellows, and the experience of working with Ghanaian entrepreneurs inspired both to start their own enterprises on their return to the UK.
One year on, David has started Ad Hoc Records, a label dedicated to showcasing the best new electronic music producers working in Manchester. Meanwhile Jack has created ‘The Social Mercenary’, an ethical African apparel brand with a mission to showcase West African fashion to an international audience.
Ad Hoc Records have had their releases top the charts of music shops and blogs, and have been featured by Worldwide FM, the radio station of Gilles Peterson and Boiler Room’s founder Tris Trian – with further releases and events forthcoming.
The Social Mercenary launched their Kickstarter on August 10th, selling a selection of bags, t-shirts and caps using traditional West African prints in modern tailoring styles.
The two brands are collaborating, with limited edition Ad Hoc Records bags, caps and tees available.
Profits will be reinvested in the Ghanaian tailors, by purchasing state-of-the-art equipment to speed up production; a first of its kind for Ghana.
The Kickstarter deadline is Friday September 8th with a goal of £10,000 to raise.
Find out more about the Kickstarter @